Meta’s New Glasses Are Here, and They Just Made Smart Glasses Hard to Ignore
Meta launched a whole new range of smart glasses on June 23, 2026, starting at $299. Here is what is new, and whether it is worth your money.
The Honest Guide to AI for Small Business Owners
AI will not save you or replace you. Used well, it quietly takes a few hours of busywork off your plate each week.
What Nobody Tells You About Running Paid Ads for Events
Paid ads are the fastest way to fill an event, and the fastest way to waste money if you treat them like a magic button.
Your Event Registration Page Is Quietly Costing You Sign-Ups
You can do everything else right and still lose sign-ups on a page that talks people out of registering.
The 48 Hours After Your Event Decide Everything
Most of an event’s value is created in the two days after it, and most teams sleep through that window.
How to Get Sponsors to Renew Without Chasing Them
The hardest sponsor to land is the first one. Here is how to build a relationship that renews itself.
AI Glasses in 2026: Are Halliday and Meta Ray-Bans Worth the Money?
Smart glasses finally went mainstream this year. An honest look at whether they belong on your face.
5 AI Tools That Save B2B Marketers 10 Hours a Week
The AI tools worth adding to your marketing stack in 2026, and exactly what to use each one for.
Measuring Event ROI: The Metrics That Get Next Year Budget Approved
If you cannot prove your event made money, you will fight for budget every year. Here are the metrics that settle it.
Stop Selling Logos: Package Sponsorships Sponsors Actually Buy
How to design sponsorship tiers around outcomes and value, so sponsors say yes faster and renew.
How AI Quietly Fills Your Seats Without Killing the Human Touch
AI is now table stakes in event marketing. Used well, it works in the background while the human moments shine.
The 8-Week Outreach Cadence That Fills Event Rooms
A week-by-week plan for promoting a B2B event so the seats are full before the day arrives.