AI Glasses in 2026: Are Halliday and Meta Ray-Bans Worth the Money?
Smart glasses finally went mainstream this year. An honest look at whether they belong on your face.
5 AI Tools That Save B2B Marketers 10 Hours a Week
The AI tools worth adding to your marketing stack in 2026, and exactly what to use each one for.
Measuring Event ROI: The Metrics That Get Next Year Budget Approved
If you cannot prove your event made money, you will fight for budget every year. Here are the metrics that settle it.
Stop Selling Logos: Package Sponsorships Sponsors Actually Buy
How to design sponsorship tiers around outcomes and value, so sponsors say yes faster and renew.
How AI Quietly Fills Your Seats Without Killing the Human Touch
AI is now table stakes in event marketing. Used well, it works in the background while the human moments shine.
The 8-Week Outreach Cadence That Fills Event Rooms
A week-by-week plan for promoting a B2B event so the seats are full before the day arrives.
Owned Events vs Trade Shows: Why B2B Is Going In-House in 2026
More than half of B2B teams now prioritize their own events over third-party shows. Here is why, and what it means for you.
Smart Takes on Tech, AI and Gadgets: What Is Worth Your Money in 2026
AI hardware is everywhere this year. Here is what is actually worth buying and what is just hype.
The Sponsorship Pitch That Actually Gets a Yes
Sponsors stopped paying for logos. Here is how to pitch the value they will actually sign for in 2026.
How to Sell Out a B2B Event Before the Doors Open
The producers who fill rooms do not wait for registrations to roll in. Here is the pre-event system that sells the seats early.